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Main Street Oakland County COVID-19 Small Business Relief Program

Downtown Holly Michigan Watercolor Main Street Logo


The Main Street Oakland County Program is launching a COVID 19 Mom and Pop Business Relief Crowdfunding campaign for our 25 designated communities adversely affected by the pandemic crisis. Eligible Oakland County Main Street Communities can simply start a campaign below and begin raising funds from their networks, fans, friends, and supporters. Dollars raised will be matched 1:1 with up to $4,000 from Main Street Oakland County. Main Street Oakland County is a program of the Economic Development and Community Affairs Office of Oakland County, Michigan. It is the only countywide Coordinating Main Street Program in the United States as recognized by the National Main Street Center.

The Program

Oakland County is one of the many threads that create the diverse tapestry that is metro Detroit. Our 25 Main Streets represent some of the best the Great Lakes State has to offer. At any other time, our downtowns are welcoming, vibrant, places alive with a soul and passion that define us. We are a patchwork of town and country locales where neighbors help neighbors, “Main Street” is shown off as a place of pride, and Mom and Pop stores are the first to answer the call for help. We’ve been there to welcome you home, welcome you back, dazzle at the holidays, find a special something, or tease your senses by sight, sound, taste, touch, and memory. We are the Main Streets of Oakland County, and now, we need you.

Apply Now!

How it Works

Each of your favorite Main Street Oakland County communities are listed below. You can click on them and directly contribute to support their local small business relief campaign efforts. Main Street Oakland County will guarantee each community a match of up to $4,000 should they reach a starting goal of $4,000. A community can raise far more if they wish.

Don’t see your favorite Main Street community listed yet? Keep checking back by May 15th as more communities come online.

How will the funds be used?

Funding to support small businesses at this critical time is evaporating. Funding will be awarded through a local application process from each community, and their respective and identified downtown districts, where their local businesses can receive help on things such as (Rent, Supplies, Marketing, and Payroll). Every community will be able to determine their own application, review, and distribution process according to the needs and priorities they set. Small businesses will be defined as 30 employees or less, and independently owned and operated.

Where will the funding go from the campaign?

The funds will be held at the Community Foundation of Greater Rochester in Oakland County. The funds will then be disbursed to the participating to communities at the end of the campaign.

What communities are eligible?

These 25 communities are currently eligible and designated as part of the Main Street Oakland County Program.

  • Auburn Hills
  • Berkley
  • Birmingham
  • Clarkston
  • Clawson
  • Farmington
  • Ferndale
  • Franklin
  • Groveland Township
  • Hazel Park
  • Highland
  • Holly
  • Holly Township
  • Lake Orion
  • Lathrup Village
  • Leonard
  • Madison Heights
  • Oak Park
  • Ortonville
  • Oxford
  • Pontiac
  • Rochester
  • Royal Oak
  • South Lyon
  • Wixom

What if I would just like support Main Street Oakland County?

That’s fine and we thank you. Funds may be directed to the Main Street Oakland County campaign as well. We will in turn make grants to the participating and eligible communities to support them in their COVID 19 relief efforts.

Learn More

Answer the Call to Action

The Main Streets